全球化背景下的营销研究与实践 2007国际营销学术交流峰会入选论文集PDF|Epub|txt|kindle电子书版本网盘下载

全球化背景下的营销研究与实践 2007国际营销学术交流峰会入选论文集PDF格式电子书版下载

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A Discussion on the Meaning of Product Image from the Angle of Cognitive Psychology&Chunhe Zhang Fang Fang1

A Preliminary Analysis on Brand Innovation of Wuhan Snack&Hanlin Chen Han Yan7

A Research into Marketing Strategy for International Trade of Agricultural Products of China&Yuxiang Gao Yingsheng Zong15

A Research on the Nature of Marketing Harmony&Chunchang Xie19

A Study of the Copyright Managerial Strategies of Information Products Based on Moore's Chasm Theory&Hong Zhao Sha Zhang Dongsheng Liang23

A Study on International Marketing Strategy of Chinese Brand&Zhonghe Han Xiucheng Fan30

A Study on Supermarkets'Marketing Strategies of Stimulating Purchase Motives of Customers&Tian Yu38

A Tentative Study on Marketing Innovation in Investment and Financing Channels of China's Current Film Industry&Zhou Kai43

About Tourism Developmental Strategy and Town Planning of Three Gorges Reservoir&Wei Yi Guohua Zhou51

Analyses of the Implement of the Customer Relationship Management in Chinese Commercial Banks and Countermeasure&Xiaojun Wang57

Analysis on Strategies of Government Traveling Marketing Promotion&Jiefang Wang65

An Analysis on the Management of Enterprises'Marketing Channel Relationship——According to Chinese Household Appliances Circulation Enterprises&Shanna Meng Xuanzhong Sun Xiaoqing Chai70

An Empirical Study on the Relationship between Market Orientation and small and medium-sized enterprises'performance&Liang Shuai80

Apply Double-Factors Theory to Motivation on Industry Marketing Channel&Ming Luo Lei Huang Jin Deng87

Brand Building Approach to China's Apparel Industry&Hongmei Xi92

Chinese Agriculture Marketing:Problems and Solutions&Yanbin Qi100

Core Advantage of the Marketing Innovation——Innovative Talents&Yanru Wang Riya Shu105

Clusters Brand Evolution:Routes,Internal Conditions and its Dynamical Mechanism&Weikun Yao Meihua Zhou Xiufang Cheng112

Exploration of Building Educational Culture in Marketing Education&Yong Wu Jiantao Cai118

Fabricated Prosecuting:the Way of Mid-Small Enterprise How to Succeed in Information Years&Fang Chen Hongguang He125

Factors Research of Customer Loyalty in B2C E-Commerce&Hong Li Hong Qi129

Game Analysis Between Manufacturer and Broker Based on the Channel Morals&Chao Zhou Xiantao Liu135

Inviting Outside Investment:Technologies and Innovations&Bo Sun141

Management of Marketing Contributors to the Realization of Corporate Profit&Lichun Qian150

Marketing Strategy Research of Technique Standards&Minghua Xiong154

ODM Strategy under International Division and Cooperation&Zhongqun Sun159

PCA-SVM-based Comprehensive Evaluation for Customer Relationship Management System of Power Supply Enterprise&Wei Sun Shan Li164

Product Information Diffusion and Advertisement Investment Effect Analysis&Ya Sheng Yanbin Jiang Hongxia Xue169

Relationship Bonding Tactics of E-Tailor:Construct,Research Propositions and Theoretical Models&Ruixue Zhang Dahai Dong Ningjun Hu175

Regional Brand Strategy Based on Industrial Cluster of Middle-Small Enterprise in Heilongjiang&Yanjun Lei XiaoPing Xu186

Research on Customer Satisfaction Strategy Based on Customer Benefit from Buying&Kai Li193

Research on the Stability of Agricultural Products Channel Relationship based on"Farmers-Dominant Enterprises"&Xiaofei Zhao Chongguang Li199

Review of the Appraisal of Brand Competitiveness Researches in China&Wei Sun Tao Chen208

Road of the Food Enterprise Green Marketing&Guochun Chen216

Service Marketing and Crisis Management&Lingchang Wang Liang Shuai224

Services Marketing Create Customer Value&Yan Shao Lixia Yan232

Study on Corporate Customer Relationship from a Culture Respective&Wenjin Xiao238

Study of Self-identity and Social-identity for Credit Card Consumption—Competitions between Co-Branded Card and Affinity Card&Bing Zhao243

Studying the State of Competition of Retailing in China based on the Theory of Hyper-competition&Yurong Zeng Yang Liu248

Study on the Present Situation and Development of Henan City Brand Marketing&Zhuanqing Chen255

Talk some Innovative Points that the Harmonious Society sets up the Marketing Morals System&Guihua Zhang262

The Comparative Study of Brand Management of Tourism Destination at Home and Abroad&Shuhua Yin276

The Product Characteristics Fit for Online Shopping:A University Survey&Zhengdan Liu287

The Research of Marketing Innovation Based on Service Profit Chain&Guohua Zhou Yongqin Feng Hui Zhang Zhihe Zhang292

The Research of the Market Resources Conformity,Development and Value Innovation——TIANJIN TEDA's Road of Growth&Shutong Wu Yongtai Luo299

The Relationship Between Insurance Varieties Structure and Consumers Satisfaction Index&Chengyi Pu Xiaojun Pan306

The Safety Problem of Network Marketing and the Treasures&Wei Sun315

The Theoretical Review of Customer Satisfaction&Su Yanlin319

Two-dimensional Bar Code and its Application in Sales Management&Deming Zhu324

The 5R Model for Shoe Industry's Response to European Trade Barriers in Wenzhou&Xiumei Li328

The Brand Health Measurement of the Famous Mobile Phone Brands in China Market&Wei Le Shubin Ye334

The Brief Analysis on Marketing Strategy for Tourism Source Development in XiangXi&Jihong Wang341