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商务专业英语 1 1PDF|Epub|txt|kindle电子书版本网盘下载

商务专业英语 1 1
  • 魏国富等编著 著
  • 出版社： 上海：上海大学出版社
  • ISBN：7811180375
  • 出版时间：2007
  • 标注页数：356页
  • 文件大小：64MB
  • 文件页数：370页
  • 主题词：商务－英语－高等学校－教材

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图书目录

Unit1

Text A Market3

Reading Practice3

Exercises14

Text B Market Logistics18

Reading Practice18

Comprehension Check29

Unit2

Text A Retailing35

Reading Practice35

Exercises46

Text B Retailing Strategy49

Reading Practice49

Comprehension Check55

Unit3

Text A Target Markets(Ⅰ)63

Reading Practice63

Exercises71

Text B Target Markets(Ⅱ)75

Reading Practice75

Comprehension Check85

Unit4

Text A Financial Markets91

Reading Practice91

Exercises99

Text B Financial Instruments104

Reading Practice104

Comprehension Check109

Unit5

Text A Frederick Winslow Taylor115

Reading Practice115

Exercises121

Text B Father of Modern Management124

Reading Practice124

Comprehension Check132

Unit6

Text A Management139

Reading Practice139

Exercises148

Text B The Principles of Management152

Reading Practice152

Comprehension Check159

Unit7

Text A A Blueprint for Change:Appreciative Inquiry165

Reading Practice165

Exercises173

Text B A Management Communication Strategy for Change176

Reading Practice176

Comprehension Check188

Unit8

Text A Managing Knowlege for the Digital Firm193

Reading Practice193

Exercises201

Text B Understanding Ethical and Social Issues Related to Systems205

Reading Practice205

Comprehension Check212

Unit9

Text A Human Resource Management217

Reading Practice217

Exercises226

Text B Global Human Resource Management229

Reading Practice229

Comprehension Check237

Unit10

Text A Scouring the Planet for Brainiacs243

Reading Practice243

Exercises250

Text B Six Big Career Mistakes and How to Avoid Them254

Reading Practice254

Comprehension Check260

Unit11

Text A Strategy and the New Economics of Information(Ⅰ)267

Reading Practice267

Exercises275

Text B Technology Issues and Opportunities for Global Value Chains278

Reading Practice278

Comprehension Check286

Unit12

Text A Strategy and the New Economics of Information(Ⅱ)291

Reading Practice291

Exercises302

Text B E-business and the Deconstruction of the Value Chain305

Reading Practice305

Comprehension Check312

Appendix Ⅰ Key to the Exercises315

Appendix Ⅱ Glossary327

Appendix Ⅲ Phrases and Expressions347

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