图书介绍
工商管理英语教程 上PDF|Epub|txt|kindle电子书版本网盘下载
- 张初愚主编 著
- 出版社： 西安：西安交通大学出版社
- ISBN：7560516181
- 出版时间：2003
- 标注页数：222页
- 文件大小：11MB
- 文件页数：233页
- 主题词：
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图书目录
Unit 1 What is a Manager?1
Additional Reading8
Text A What is Management8
Text B What Managers Do10
Unit 2 Levels of Management14
Additional Reading22
Text A What It Takes to Be a Great Manager22
Text B Teamwork Competency26
Unit 3 Management—a Dynamic Process32
Text A A Changing Workforce：Older and More Diverse39
Additional Reading39
Text B Changing Technology41
Unit 4 Ten Principles of Economics(Part Ⅰ)45
Additional Reading53
Text A Supply and Demand53
Text B Theory of the Firm55
Unit 5 Ten Principles of Economics(Part Ⅱ)60
Additional Reading68
Text A National Income Accounts68
Text B Inflation and Unemployment71
Unit 6 Planning76
Text A Overview of Goals and Plans86
Additional Reading86
Text B Planning Time Horizon and Planning in Learning Organizations90
Unit 7 Organizing94
Additional Reading104
Text A Departmentalization(Part Ⅰ)104
Text B Departmentalization(Part Ⅱ)108
Unit 8 Leading(Part Ⅰ)112
Additional Reading112
Text A Leading(Part Ⅱ)121
Text B Leading(Part Ⅲ)125
Unit 9 The Basic Structure and Objectives of the Control Process130
Text A Budget and Financial Controls137
Additional Reading137
Text B The Changing Philosophy of Control142
Unit 10 The Business Presentation145
Additional Reading158
Text A Types of Presentations and Five Propositions about Presentations158
Text B Types of Delivery161
Appendix Ⅰ Reference Translation of the Main Texts166
Appendix Ⅱ key to the Exercises189
Appendix Ⅲ Tapescripts200
Appendix Ⅳ Glossary212