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商务英语报刊选读PDF|Epub|txt|kindle电子书版本网盘下载
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- 苏立昌,肖立新等编著 著
- 出版社: 天津:南开大学出版社
- ISBN:7310014146
- 出版时间:2001
- 标注页数:357页
- 文件大小:21MB
- 文件页数:364页
- 主题词:
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图书目录
Ⅰ 阅读技巧(Reading Skills)1
1.专业与背景知识的掌握1
2.怎样阅读报刊文章的标题2
3.西方经贸报刊描述经济发展情况及预测发展趋势的习惯表达方式8
4.西方经贸报刊文章句子、段落的衔接17
5.西方经贸报刊文章的写作特点21
6.西方经贸报刊词汇的掌握32
Lesson 1 How Worried Should You Be?42
Ⅱ 阅读文章(Selected Readings)42
Supplementary Reading:Just What Is Holding the U.S.Economy up?The“X”Factor48
Lesson 2 Asia’s Flawed Fundamentals51
Supplementary Reading:The East Asian Tigers Have Plenty to Roar about55
Lesson 3 The Main Obstacle to Recovery?Politicians58
Supplementary Reading:Bad Banks:Why Japan’s Pols Are Paralyzed62
Lesson 4 Shocked in Shanghai66
Supplementary Reading:China Can Learn from East Asian Crisis69
Lesson 5 The New Business Cycle72
Supplementary Reading:High-Tech Stocks:Keeping the Faith,So Far81
Inter-lesson Exercises(Ⅰ)84
Lesson 6 The Cendant Mess Gets Messier92
Supplementary Reading:Cendant:Who Is to Blame?97
Lesson 7 Poof!And Small Turns into Big101
Supplementary Reading:The Innovative Society105
Lesson 8 The Euro109
Supplementary Reading:The Euro Will Turn Europe into a Superpower116
Lesson 9 The Great Euro Soap Opera119
Supplementary Reading:Weighing the Cost of the Euro124
Lesson 10 What to Do about Asia127
Supplementary Reading:What Sank Asia?Money Sloshing around the World134
Inter-Lesson Exercises(Ⅱ)137
Lesson 11 Globalism Doesn’t Have to Be Cruel146
Supplementary Reading:Lessons from Our Fast-Changing World149
Lesson 12 Yikes!Japan’s Bank Debt Bomb Is Scarier than You Think154
Supplementary Reading:Last Chance for the Yen?159
Lesson 13 Desperation163
Supplementary Reading:Asia Hand168
Lesson 14 Instruments of the Capital Market172
Supplementary Reading:Why the Antitrust Cops Should Lay off High Tech176
Lesson 15 Who Can You Trust?/Earnings Hocus-pocus179
Supplementary Reading:Asian Flu,European Sniffles186
Inter-lesson Exercises(Ⅲ)189
Lesson 16 Doing Business198
Supplementary Reading:Trouble on Wall Street May Mean Trouble on Main Street204
Lesson 17 Something Pretty Darn Close to Wisdom208
Lesson 18 Make Way for the New CEO Clones220
Supplementary Reading:Demystifying Leadership228
Lesson 19 New World Realities and Competitiveness233
Supplementary Reading:The Pitfalls of Unspoken Signals238
Lesson 20 The Different Faces of the Chinese Consumers242
Supplementary Reading:Pulling and Pushing Marketing Strategies in a Market-oriented System247
Inter-lesson Exercises(Ⅳ)252
Lesson 21 The Battle for Brazil258
Supplementary Reading:Motown Slowdown265
Lesson 22 Free Markets and Growth269
Supplementary Reading:A Free Market Winner vs.a Soviet-style Loser272
Lesson 23 Two Japans275
Supplementary Reading:The Other Japan283
Lesson 24 Why Seoul Is Seething286
Supplementary Reading:Meltdown in Seoul289
Lesson 25 How Long Can This Last?293
Supplementary Reading:Why This Expansion Could Steam past Asian Shoals298
Inter-lesson Exercises(Ⅴ)302
Lesson 26 The Cartels Are Finally Crumbling308
Supplementary Reading:‘A Fiasco for Germany’310
Lesson 27 Will the Ruble Bring down the Banks?313
Supplementary Reading:And Now,the Pain315
Lesson 28 Cheaper Exports?Not So Fast318
Supplementary Reading:Don’t Worry:China Isn’t Following in Japan’s Footsteps321
Lesson 29 A Quiet Revolution324
Supplementary Reading:An Economy Ripped in Two327
Lesson 30 WTO:World Trade Organization330
Ⅲ 附录(Appendices)341
1.Information Related to the Texts341
2.Information on International Business Journals355