图书介绍
商务英语精读PDF|Epub|txt|kindle电子书版本网盘下载
- 李德荣，戚元方主编 著
- 出版社： 上海：华东理工大学出版社
- ISBN：7562809224
- 出版时间：1998
- 标注页数：275页
- 文件大小：7MB
- 文件页数：283页
- 主题词：英语
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图书目录
Unit 1 Business and Social Responsibility1
Social Responsibility at American Express11
Unit 2Form of Business Ownership14
From Proprietorship to Corporation25
Owership of corporation26
Unit 3Franchising29
Two Types of Franchises40
Good Training:An Advantage of Franchising41
Unit 4The Job of a Manager43
Profile :Lee Iacocca55
Managerial Skills57
Unit 5 Leadership59
How to Manage Your Boss72
Management and Enterpreneurial Characteristics74
Unit 6 Case Study :What Should Captian Collins Do?76
Case Study:Charlie Has a Shance to Get Ahead87
Educational Background of Successful Managers89
Unit 7 Public Realtions91
Pyblicity103
Unit 8Common Stock and Preferred Stkck107
Investment Strategies119
Bull Markets and Bear Markets121
Unit 9How Insursance Works123
Business Uses of Life Insurance135
No-fault Automobile Insurance137
Unit 10 An Interview with Richard Brandson139
Human Relations at Hewlett-Packard154
Bill Gate of Microsoft156
Unit 11Maslow's Hierarchy of Needs159
Job Rotation and Job Enlargement171
Dealing with Job Stress173
Ubit 12 Orientation and Training176
Toyata Selects Employees for New Pland in Kentucky188
Case Study:Status Reversal191
Unit 13 Employee Interviews193
Hohn Smale of P G206
Executive Headhunters208
Unit 14 The Marketing Cincept211
Dentists Attract New Patients with Marketing223
Do Mist Firms Practice the Marketing Concept?225
Unit 15 Adertising227
Television as an Advertising Medium238
What an Advertiser Needs240
Unit 16 Personal Selling243
Sales Presentations256
Rational and Emotional Buying Motives259
Appendix ⅠWord Study Index262
Appendix Ⅱ Key to Exercises264