图书介绍
新闻与传播学专业英语PDF|Epub|txt|kindle电子书版本网盘下载
- 展江，李青藜，李欣人编著 著
- 出版社： 长沙：中南大学出版社
- ISBN：7811050935
- 出版时间：2005
- 标注页数：211页
- 文件大小：10MB
- 文件页数：221页
- 主题词：新闻学－英语－高等学校－教材；传播学－英语－高等学校－教材
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图书目录
ContentsUnit 1 What Is News?1
Passage 1 What Is News:Some Answers Past and Present1
Passage 2 Why We Need News5
Unit 2 What Is Communication?12
Passage 1 What Is Communication12
Passage 2 Three Communication Markets14
Unit 3 Newspaper20
Passage 1 Newspaper:A Brief History20
Passage 2 Joseph Pulitzer22
Unit 4 Book28
Passage 1 Variety in Book Publishing28
Passage 2 The Lessons of Harry Potter30
Passage 1 Evolution of Periodicals38
Unit 5 Magazine38
Passage 2 Modem Magazine Publishing:The Specialized Audience41
Unit 6 Film50
Passage 1 The Production ofFilms50
Passage 2 Charlie Chaplin52
Unit 7 Radio61
Passage 1 Radio Station Formats61
Passage 2 New Competition in Radio63
Unit 8 TV70
Passage 1 The History ofTV70
Passage 2 The Creation of Sesame Street73
Unit 9 Internet78
Passage 1 Making Internet History78
Passage 2 Weblog80
Passage 1 Nine Elements ofJournalism87
Unit 10 Journalism87
Passage 2 What Is Journalism for?88
Unit 11 Press Freedom94
Passage 1 History ofPress Freedom94
Passage 2 The Zenger Case97
Unit 12 Photo,Comic Cartoon102
Passage 1 Comic Strip102
Passage 2 Robert Capa105
Unit 13 Propaganda112
passage 1 Propaganda112
Passage 2 Carriers of Propaganda Information115
Unit 14 Advertising Public Relation120
Passage 1 A Bird's-Eye View on Advertising120
Passage 2 The Growth of Public Relations123
Passage 1 The Reporter's Rights130
Unit 15 Media Laws130
Passage 2 Cameras in the Courtroom133
Unit 16 Ethics140
Passage 1 SPJ Code ofEthics140
Passage 2 Janet Cooke and Jimmy's World143
Unit 17 Communication Education Media Literacy149
Passage 1 An Overview of Graduate Curricular at the Annenberg School for Communication at the University of Pennsylvania149
Passage 2 Defining Media Literacy153
Unit 18 Communication Studies157
Passage 1 Theories of Communication157
Passage 2 The Agenda-Setting Function of the Media160
参考译文166
Key to Exercise Ⅲ208
Bibliography211