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Chapter 1 International Business Communications（国际商务沟通）2

Forms of Business Communications2

Principles of International Business Communications2

Recent Development in Writing Business Messages6

Chapter 2 Business Letter（商务信件）Forms of a Business Letter13

Layout of a Business Letter17

Envelope Addressing25

Chapter 3 Memorandum,Minutes and Telephone Note（备忘录、会议纪要与电话记录）30

Part Ⅰ Memorandum（备忘录）30

Particulars for Attention31

Elements of a Memo31

Specimen Memos32

Part Ⅱ Minutes（会议纪要）41

Writing Tips for Minutes of a Meeting41

Specimen Minutes of a Meeting42

Part Ⅲ Telephone Note（电话记录）44

Elements of a Telephone Note44

Specimen Telephone Notes45

Chapter 4 Electronic Communications（电子通信）51

Part Ⅰ Fax（传真）51

How to Use a Fax Machine52

Features of a Fax52

Structure of a Fax52

Fax Drafting53

Forms of Faxes53

Part Ⅱ E-mail（电子邮件）57

Advantages of E-mail57

Disadvantages of E-mail58

Writing Tips for E-mails58

Specimen E-mails59

Part Ⅲ SWIFT（环球银行金融电讯）61

Features of SWIFT Service62

Basic Knowledge62

Specimen SWIFT Message63

Notes to the Above SWIFT Message68

Chapter 5 Establishing Business Relations（建交）74

Opening International Market74

Channels to Seek Connections Abroad74

Tips for Writing75

Specimen Messages76

Menu of Useful Sentences and Expressions81

Chapter 6 Credit Inquiry（资信调查）92

Content of Credit Inquiry92

Ways of Obtaining Credit Information92

Tips for Writing92

Particulars for Attention93

Specimen Messages93

Menu of Useful Sentences and Expressions103

Chapter 7 Inquiry（询盘）114

Kinds of Inquiry114

Tips for Writing115

Particulars for Attention115

Specimen Inquiry116

Menu of Useful Sentences and Expressions124

Chapter 8 Quotations and Offers（报价与发盘）132

Quotations132

Offers132

Particulars about Offers133

Specimen Quotations and Offers134

Menu of Useful Sentences and Expressions140

Chapter 9 Counter-offers and Business Negotiation（还盘与谈判）147

Counter-offer147

Business Negotiation147

Capabilities of a Negotiator148

Tips for Making a Counter Offer148

Specimen Counter Offers149

Menu of Useful Sentences and Expressions159

Chapter 10 Orders and Conclusion of Business（订单及达成交易）166

Part Ⅰ Orders（订单）166

Writing Tips for Orders167

Acknowledgement（Acceptance）of an Order167

Buyer's Obligations168

Seller's Obligation168

Specimen Orders169

Part Ⅱ Conclusion of Business（成交）177

Specimen Letters of Conclusion of Business178

Menu of Useful Sentences and Expressions181

Chapter 11 Contracts（合同）189

Elements of a Contract189

Types of Contracts191

Particulars for Attention192

Specimen Contracts193

Chapter 12 Shipment（装运）213

Shipment Procedures213

Shipping Instructions214

Shipping Advice214

Ocean Bill of Lading214

Particulars for Attention215

Specimen Documents215

Menu of Useful Sentences and Expressions221

Chapter 13 Insurance（保险）229

Kinds of Insurance229

Risks covered229

Insurance Policy230

Premium230

Documents Submitted for a Claim231

Particulars for Attention231

Specimen Documents232

Menu of Useful Sentences and Expressions239

Chapter 14 Payment（付款）245

Remittance245

Collection245

Letter of Credit247

Procedures for Issuing an L/C247

Content of L/C248

Specimen Files Concerning Payment249

Menu of Useful Sentences and Expressions257

Chapter 15 Complaints and Apologies（抱怨与道歉）264

Causes of Complaints264

Tips for Making Complaints264

Tips for Making Apologies265

Specimen Complaints and Apologies265

Menu of Useful Sentences and Expressions275

Chapter 16 Sales and Promotions（销售与促销）282

Tips for Writing282

Structure of the Writing282

Possible Occasions to Promote283

Specimen Messages283

Menu of Useful Sentences and Expressions290

Chapter 17 Business Arrangement and Sociality（商务安排与社交）299

Particulars for Attention299

Tips for Writings of Business Arrangements299

Tips for Social Writings299

Specimen Messages300

Menu of Useful Sentences and Expressions305

Glossary（词汇）312