图书介绍
国际贸易英语教程新编PDF|Epub|txt|kindle电子书版本网盘下载
- 曹湘洪，康元非主编 著
- 出版社： 北京：科学出版社
- ISBN：7030236084
- 出版时间：2010
- 标注页数：191页
- 文件大小：80MB
- 文件页数：200页
- 主题词：国际贸易－英语－高等学校－教材
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图书目录
Chapter 1 Globalization and International Trade1
1.1 The Trend of Globalization1
1.2 Driving Forces of Globalization4
1.3 The Globalization Debate11
Summary15
Exercises15
Chapter 2 International Trade and Theory19
2.1 Brief History of International Trade19
2.2 Reasons of International Trade21
2.3 Benefits of International Trade24
2.4 Theories of International Trade25
Summary39
Exercises39
Chapter 3 Government Policies on International Trade41
3.1 Arguments for Protectionism42
3.2 Instruments of Trade Policies43
3.3 Arguments for Trade Policy51
Summary55
Exercises56
Chapter 4 Culture and Communication in the Globalised World58
4.1 What Is Culture?58
4.2 The Determinants of Culture60
4.3 Cross-cultural Communication66
4.4 Business Etiquette71
Summary74
Exercises75
Chapter 5 Legal Systems in International Trade76
5.1 Different Legal Systems76
5.2 Legal Concepts Relating to International Trade78
5.3 Laws of Concern in International Trade79
5.4 Intellectual Property Rights82
5.5 Operational Concerns of Multinational Corporations85
5.6 Conflict of Laws86
Summary89
Exercises89
Chapter 6 Balance of Payments and Foreign Exchange Market93
6.1 Balance of Payments(BOP)93
6.2 Foreign Exchange Market(FX market)102
Summary112
Exercises112
Chapter 7 Exporting,Importing and Countertrade114
7.1 International Trade in General114
7.2 Market Research115
7.3 Forms of Exporting118
7.4 Methods of Payment122
7.5 Countertrade127
Summary129
Exercises129
Chapter 8 Financing in International Trade131
8.1 Import/Export Financing131
8.2 Managing Foreign Exchange Risk136
Summary143
Exercises144
Chapter 9 International Marketing146
9.1 Target Market Selection146
9.2 Marketing Concentration and Marketing Diversification147
9.3 Globalization of Markets and Brands147
9.4 Marketing Management149
9.5 Product Policy151
9.6 Distribution Strategy157
9.7 Promotion Strategy161
9.8 Pricing Strategy164
Summary167
Exercises167
Chapter 10 World Trading System and Regional Trading Integration169
10.1 World Trading System169
10.2 Regional Economic Integration174
10.3 Current Regional Integrations178
Summary184
Exercises185
References189