图书介绍
小企业管理 英文版PDF|Epub|txt|kindle电子书版本网盘下载
- （英）科林·巴罗（Colin Barrow）著 著
- 出版社： 北京：中国人民大学出版社；普兰蒂斯霍尔出版公司
- ISBN：7300024645
- 出版时间：1997
- 标注页数：197页
- 文件大小：6MB
- 文件页数：190页
- 主题词：
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图书目录
Contents1
1 Small business today1
Definitions of small business， using size3
Organizational definitions of small business6
Entrepreneurs14
Intrapreneurs15
Corporate ventures16
2 The small business person．why they18
matter and why they often fail18
The characteristics of a small business person18
e top entrepreneurs23
Self-evaluation for prospective small business owners28
Why small firms matter29
Why do people want to start a small business?35
How do small businesses measure success？39
Challenges and problems40
Why do small firms fail？42
3 Forming the business52
Sole trader52
Partnerships55
Limited companies60
Cooperatives64
4 Sources of finance66
Why borrowing is attractive66
What balance of debt to equity is right68
What financiers look out for70
Sources of funds73
Debt capital73
Shareholders’funds80
Other ways to fund a small business87
5 Start-up strategies89
The business idea and how a small business can exploit it89
The ways in90
Management buy－outs102
Running the family business104
6 Franchising109
Forms of franchising109
The business sectors covered by franchising113
Advantages and disadvantages of taking up a franchise115
A mutual dependence119
7 Market research122
Market research topics123
Developing a prodUCt market strategy125
Some further product issues126
DIY market research127
First steps128
8 Financial management132
Winning the cash flow war132
Understanding the nature of profit136
Breaking even140
9 Managing the small business146
Missions－management starting－point146
Finding the people to manage151
improving selection155
small business management styles156
How much management does a small business need？161
Delegation－the key to the owner－manager’s163
survival163
10 The business plan167
The benefits171
Writing and editing176
Focused recipient177
Oral presentation179
11 Exit routes181
Reasons why private company owners sell up183
Where are the exits？184
Who can helP？186
Preparing for the sale188
A guide to further reading190
Index191