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商务英语PDF|Epub|txt|kindle电子书版本网盘下载

商务英语
  • 张传德主编 著
  • 出版社: 西安:西安交通大学出版社
  • ISBN:7560517277
  • 出版时间:2003
  • 标注页数:243页
  • 文件大小:36MB
  • 文件页数:252页
  • 主题词:商务-英语-研究生-教材

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图书目录

UNIT 1 the Elements of Effective Busines Writing1

Exercises12

UNIT 2 The Forms of the Business Letter15

The Parts of the Business Letter and Their placement15

Useful Sentences on Business Letters26

Exercises28

UNIT 3 Establishing Business Relations30

Specimens of Establishing-Business-Relation Letters31

Useful Sentences on Establishing Business Relations34

Exercises37

UNIT 4 Business References39

Specimens of Reference Letters41

Useful Sentences on Business References44

Exercises47

UNIT 5 Sales Letters48

Write an Attractive Opening49

Explain the Product50

Make Good Your Claims50

Write an Effective Close51

Give Your Letter an Attractive Look52

Specimens of Sales Letters52

Useful Sentences on Sales Letters55

Exercises58

UNIT 6 Trade Enquiry60

The Reply to a Letter of Enquiry63

Useful Sentences on Trade Enquiry66

Exercises68

UNIT 7 Quotation,Offer and Tender71

Routine Quotations71

Quotations Subject to Conditions73

Offers74

Tender77

Useful Sentences on Quotation,Ofier and Tender79

Exercises81

UNIT 8 Orders and Their Fulfillment83

Acknowledging the Order87

Declining the Order89

Useful Sentences on Orders91

Exercises92

UNIT 9 Banking and Movement of Currency94

The Air Mail Remittance Order95

The Cable Remittance Order96

The Foreign Draft96

Collections97

Specimen Letters on Banking and Payment105

Useful Sentences on Banking and payment109

Exercises111

UNIT 10 Letters of Credit113

Procedure-Application for a Letter of Credit119

Specimens of L/C Letters121

Useful Sentences on L/C126

Exercises128

UNIT 11 Insurance130

Specimens of Insurance Letters133

Useful Sentences on Insurance137

Exercises140

UNIT 12 shipment141

Types of Carrier141

Shipping and Forwarding Agents143

Carriage by Air145

Shipping Documents146

Common Discrepancies in Shipping Documents148

Exporter's Alternatives149

Advice to Exporter149

Specimens of Shipment Letters150

Useful Sentences on Shipment155

Exercises158

UNIT 13 Agencies160

Specimens of Agency Letters162

Specimen of Agency Agreement165

Useful Sentences on Agencies167

Exercises169

UNIT 14 Settlement of Disputes171

How to Reply to a Letter of Complaint174

Specimens of Complaint Letters177

Useful Sentences on Settlement of Disputes180

Exercises183

UNIT 15 Business Contract187

Main Terms and Conditions in Business Contract189

Specimen of Business Contract191

Useful Sentences on Business Contract201

Exercises214

UNIT 16 Application Lettersand Résumés216

Application Letters216

Résumés219

Suggestions for Preparing Effective Résumés222

Specimens of Résumé223

Exercises226

UNIT 17 Other Forms of Written Communication228

Memoranda228

Specimens of Memoranda230

Notices236

Specimens of Notice238

Exercises241

References243

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