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商务英语PDF|Epub|txt|kindle电子书版本网盘下载
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- 张传德主编 著
- 出版社: 西安:西安交通大学出版社
- ISBN:7560517277
- 出版时间:2003
- 标注页数:243页
- 文件大小:36MB
- 文件页数:252页
- 主题词:商务-英语-研究生-教材
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图书目录
UNIT 1 the Elements of Effective Busines Writing1
Exercises12
UNIT 2 The Forms of the Business Letter15
The Parts of the Business Letter and Their placement15
Useful Sentences on Business Letters26
Exercises28
UNIT 3 Establishing Business Relations30
Specimens of Establishing-Business-Relation Letters31
Useful Sentences on Establishing Business Relations34
Exercises37
UNIT 4 Business References39
Specimens of Reference Letters41
Useful Sentences on Business References44
Exercises47
UNIT 5 Sales Letters48
Write an Attractive Opening49
Explain the Product50
Make Good Your Claims50
Write an Effective Close51
Give Your Letter an Attractive Look52
Specimens of Sales Letters52
Useful Sentences on Sales Letters55
Exercises58
UNIT 6 Trade Enquiry60
The Reply to a Letter of Enquiry63
Useful Sentences on Trade Enquiry66
Exercises68
UNIT 7 Quotation,Offer and Tender71
Routine Quotations71
Quotations Subject to Conditions73
Offers74
Tender77
Useful Sentences on Quotation,Ofier and Tender79
Exercises81
UNIT 8 Orders and Their Fulfillment83
Acknowledging the Order87
Declining the Order89
Useful Sentences on Orders91
Exercises92
UNIT 9 Banking and Movement of Currency94
The Air Mail Remittance Order95
The Cable Remittance Order96
The Foreign Draft96
Collections97
Specimen Letters on Banking and Payment105
Useful Sentences on Banking and payment109
Exercises111
UNIT 10 Letters of Credit113
Procedure-Application for a Letter of Credit119
Specimens of L/C Letters121
Useful Sentences on L/C126
Exercises128
UNIT 11 Insurance130
Specimens of Insurance Letters133
Useful Sentences on Insurance137
Exercises140
UNIT 12 shipment141
Types of Carrier141
Shipping and Forwarding Agents143
Carriage by Air145
Shipping Documents146
Common Discrepancies in Shipping Documents148
Exporter's Alternatives149
Advice to Exporter149
Specimens of Shipment Letters150
Useful Sentences on Shipment155
Exercises158
UNIT 13 Agencies160
Specimens of Agency Letters162
Specimen of Agency Agreement165
Useful Sentences on Agencies167
Exercises169
UNIT 14 Settlement of Disputes171
How to Reply to a Letter of Complaint174
Specimens of Complaint Letters177
Useful Sentences on Settlement of Disputes180
Exercises183
UNIT 15 Business Contract187
Main Terms and Conditions in Business Contract189
Specimen of Business Contract191
Useful Sentences on Business Contract201
Exercises214
UNIT 16 Application Lettersand Résumés216
Application Letters216
Résumés219
Suggestions for Preparing Effective Résumés222
Specimens of Résumé223
Exercises226
UNIT 17 Other Forms of Written Communication228
Memoranda228
Specimens of Memoranda230
Notices236
Specimens of Notice238
Exercises241
References243