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经贸英语阅读 第2版PDF|Epub|txt|kindle电子书版本网盘下载
- 胡小平编著 著
- 出版社： 北京：对外经济贸易大学出版社
- ISBN：9787566309624
- 出版时间：2014
- 标注页数：271页
- 文件大小：157MB
- 文件页数：279页
- 主题词：经济－英语－阅读教学
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图书目录
Chapter One Economics经济学1
Text A Microeconomics and Macroeconomics1
Text B The Income-Expenditure Model5
Text C Economics Basics：Production Possibility Frontier（PPF） and Opportunity Cost9
Chapter Two Development Economics发展经济学15
Text A What Is Development Economics？15
Text B The Harrod-Domar Growth Model19
Text C China： Protecting the Environment and Improving Livelihoods of Farmers23
Chapter Three International Economics国际经济学31
Text A What Is International Economics？31
Text B The International Economy35
Text C Factor-Endowment Theory40
Chapter Four International Trade Theories国际贸易理论47
Text A Absolute Cost Theory47
Text B Comparative Cost Theory50
Text C The World Trade Organization57
Chapter Five International Trade Policies and Measures国际贸易政策与措施63
Text A Free Trade or Protectionism？63
Text B Free Trade in Asian Style69
Text C Trade Policy Tools74
Chapter Six International Trade Practice国际贸易实务81
Text A Incoterms 201081
Text B Cargo Insurance Guide86
Text C Letter of Credit（L/C）91
Chapter Seven International Business Negotiation国际商务谈判95
Text A A Beginner’s Guide to International Business Negotiations95
Text B United States Business Etiquette99
Text C Eight Steps to Success in Negotiating—Importance of Business Negotiating105
Chapter Eight International Finance国际金融111
Text A The IMF’s Role at a Glance111
Text B Exchange Rates115
Text C Effort to Balance International Payments120
Chapter Nine Monetary Banking货币银行学125
Text A Money and Banks125
Text B Who Needs a Swiss Bank？132
Text C What Is Money？139
Chapter Ten International Investment国际投资147
Text A Foreign Direct Investment147
Text B Trends and Recent Developments in Foreign Direct Investment153
Text C China Is the Most Promising Source of FDI158
Chapter Eleven Accountancy会计163
Text A Accounting and Auditors163
Text B Marsh to Make Payments More Transparent169
Text C Accounting for Advertising Costs175
Chapter Twelve International Business Law国际商法181
Text A Formation of Agency181
Text B Contract Law186
Text C What Is Consideration？190
Chapter Thirteen Marketing市场营销195
Text A What Is Marketing？195
Text B Four Principles of Marketing Strategy in the Digital Age200
Text C Customer Retention：The Key to Growth and Profit206
Chapter Fourteen Economic Management经济管理213
Text A Virtual Economic Management213
Text B Less Government Better for Business？ Not If History Provides a Guide218
Text C Social Security Crisis？ Not If the Wealthy Pay Their Way224
Appendix Business Terms（English and Chinese Interpretations）商务术语（英汉释义）229