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新世纪理工科英语教程 工商管理 学生用书PDF|Epub|txt|kindle电子书版本网盘下载
- 程月芳总主编；刘晓玲主编 著
- 出版社： 上海：上海外语教育出版社
- ISBN：7810808591
- 出版时间：2004
- 标注页数：377页
- 文件大小：85MB
- 文件页数：389页
- 主题词：工商行政管理－英语－高等学校－教材
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图书目录
Reading and Comprehension The Management Pyramid1
UNIT ONE1
Reading and Practice Management Functions and Process5
Reading and Translation The Roles and Skills of Management12
UNIT TWO15
Reading and Comprehension Job Analysis15
Reading and Practice Recruitment19
Reading and Translation Selection26
UNIT THREE30
Reading and Comprehension Performance Appraisal30
Reading and Practice Training34
Reading and Translation Compensation41
Reading and Comprehension Historical Background of Organizational Behavior45
UNIT FOUR45
Reading and Practice Strategic Behavior:The Driving Force for Strategic Management49
Reading and Translation60
Diversity as a Business Strategy63
UNIT FIVE63
Reading and Comprehension Management Philosophies and Organization Structures63
Reading and Practice New Technology and Organization Design67
Reading and Translation Organization Design75
UNIT SIX80
Reading and Comprehension Analyzing Individual Difference and Retaining Your Best People80
Reading and Practice Individual Differences85
Reading and Translation Today’S Debates about Individual Differences92
Reading and Comprehension How Do Effective General Managers Approach Their Jobs96
UNIT SEVEN96
Reading and Practice Situational Leadership100
Reading and Translation Leadership107
UNIT EIGHT112
Reading and Comprehension Public Relations Comes of Age112
Reading and Practice Integrated Marketing Communications115
Reading and Translation Public Relations and the Net122
UNIT NINE126
Reading and Comprehension The Meaning of Social Responsibility126
Reading and Practice Managerial Ethics130
Reading and Translation The Organization’S Role in Ethical Behavior138
Reading and Comprehension Management Information Systems144
UNIT TEN144
Reading and Practice Historical Perspective on Management Information Systems148
Reading and Translation Data Life Circle155
UNIT ELEVEN158
Reading and Comprehension Importance of Controlling and Its Contributions to the Organization158
Reading and Practice Characteristics of Effective Controls162
Reading and Translation Types of Control169
UNIT TWELVE172
Reading and Practice The Law of Demand175
Reading and Translation The Effect of Advertising on Demand181
Reading and Comprehension Tastes and Preferences：One Determinant of Demand182
UNlT THIRTEEN184
Reading and Comprehension Marketing Management184
Reading and Practice188
The Marketing Manager196
Reading and Translation Managing the Marketing Mix196
UNIT FOURTEEN200
Reading and Comprehension International Marketing200
Reading and Practice Multinational Corporation204
Reading and Translation International Marketing Planning and Strategy211
UNIT FIFTEEN215
Reading and Comprehension Financial Management215
Reading and Practice Managing Stocks220
Reading and Translation The Cost of Capital227
UNIT SIXTEEN232
Reading and Comprehension Asset Management Ratios232
Reading and Practice Financial Analysis236
Reading and Translation Financial Analysis in the Small Firm241
UNIT SEVENTEEN245
Reading and Comprehension The Capital Budgeting Process245
Reading and Practice International Capital Budgeting249
Reading and Translation Informal Methods of Risk Analysis in Capital Budgeting257
UNIT EIGHTEEN261
Reading and Comprehension Characteristics of High-Technology Industries261
Reading and Practice Marketing Skills Are Crucial for High-Tech Companies266
Reading and Translation Other Aspects of Strategic Management in High-Tech Companies273
UNIT NINETEEN277
Reading and Comprehension Strategic Planning277
Reading and Practice Types of Objectives282
Reading and Translation Characteristics of Soundly Conceived Objectives290
UNIT TWENTY294
Reading and Comprehension The Nature of Decision Making294
Reading and Practice The Process of Decision Making298
Reading and Translation Individual Decision Making305
PRACTICAL WRITING309
1 Application Letter309
2 Business Letter312
3 Invitation Card315
4 E-mail317
5 Notice319
6 Resume321
7 Postcard324
8 Business Card325
9 Memorandum327
10 Advertisement329
11 Contract331
12 Business Report334
13 Proposal Report337
14 Feasibility Report339
15 Title and Key Words341
16 Abstract343
17 Bibliography346
18 Degree Paper（Ⅰ）348
19 Degree Paper（Ⅱ）350
20 Degree Paper（Ⅲ）353
GLOSSARY356