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1．Public Relations 公共关系1

Meeting 迎宾2

Send-off 送行6

Eating Out 出去吃饭6

Playing Host 尽地主之谊7

Sightseeing 观光10

Package Tour 一揽子旅游11

Hotel Reservation 酒店预订13

Checking In 办理入住手续15

Hotel Service 酒店服务16

Checking Out 办理退房手续18

Presents Giving 礼品赠送19

Shopping 购物21

Office Reception 办公室接待23

Establishing Business Relations 建立商务关系25

2．Business Negotiations 业务洽谈27

Bargaining 讨价还价28

Discount 折扣30

Commission 佣金32

Letter of Credit 信用证支付33

D/P At Sight 即期付款交单支付35

Packing 包装37

Shipment by Voyage Charter 程租船装运38

Transhipment 转船40

Insurance 保险41

Claims 索赔43

3．Various Trade Modes 贸易方式45

Agency 代理事宜46

Striving for Sole/Exclusive Agency 争取独家代理资格47

Sole/Exclusive Agency 独家代理49

Argument for Sole/Exclusive Distribution 小议独家经销50

Sole/Exclusive Distribution 独家经销52

Consignment 寄售53

Argument for Auction 小议拍卖54

Bid 投标55

Processing Trade 加工贸易57

Compensation Trade 补偿贸易59

4．About Product 产品聚焦61

Product Description of CD CD 产品描述62

Product Description of Liquid Crystal TV 液晶电视产品描述63

Quality Guarantee 品质保证64

Argument for Brand 小议品牌65

Brand Design 品牌设计67

Home Delivcry 送货上门68

After-sales Repair 售后维修69

After-sales Consulting 售后咨询70

5．Meetings 会场传真72

Arranging a Meeting 安排会议73

Requirements for Arranging a Board Meeting 董事会召开条件74

Agenda 议程安排75

Motion and Second 动议与附议76

Vote 投票77

Discussion for Appointment ＆ Dismission 讨论职务任免79

Explaining Monthly Report 解释月报80

Publicizing Project Status 公布项目进展状况82

Troubleshooting 商讨对策83

Making a Summary 会议总结84

6．Other Aspects of Operation 缤纷事务86

Joint Ventures 合资87

Mergers and Acquisitions 并购89

Investing in Stocks 股票投资91

Streamlining the Workforce 精简机构93

Technology Transfer 技术转让94

Trade Fairs 商品交易会95

Patents 专利96

Land Use 土地使用97

Applying for Bank Loans 申请银行贷款99

7．Marketing 市场营销100

A Ready Markct 产品畅销101

In Season 产品正值旺季103

Supply and Demand 供应与需求104

Launching and Positioning 新产品投放、定位105

Advertising Strategy 广告策略107

Price Strategy-Discount,Coupon,Buy-One-Get-One-Free 价格策略——折扣、优惠券、买一送一搭售等110

Differentiation Strategy 差异化策略111

Distribution Strategy 分销渠道策略113

CRM 客户关系管理114

Unique Selling Points 独特卖点116

New Market Presence 拓展新市场118

Packaging 商品包装119

"Honour the Contract And keep Our Promise"and"Reputation First,Customers Foremost"“重合同，守信用”与“信誉第一，顾客至上”120

Wholesale 批发123

Retail Outlet 零售渠道124

Supermarkets 超市零售125

8．Business Phone 商务电话127

Reaching Somebody By Telephone 电话找人（1）128

Reaching Somebody By Telephone 电话找人（2）129

Extension 转分机132

Making Appointment By Phone 电话预约会面134

Making Appointment Through Secretary By Phone 秘书电话预约135

Changing Appointment Through Secretary By Telephone 秘书电话更改预约136

Making Reservations By Telephone 电话订机票138

Booking Table By Telephone 电话订餐位139

Hunting Business By Telephone 电话寻找商机141

Inquiring By Telephone 电话询价143

Ordering By Telephone 电话订货145

Changing Orders By Telephone 电话换货146

Enquiring Shipment And Delivery By Telephone 电话询问装船与提货事宜148

Expediting L/C By Telephone 卖方电话催开证150

Amending L/C By Telephone 卖方电话要求改证152

Expediting Orders By Telephone 买方电话催货153

9．Electronic Commerce 电子商务156

Developing E-commerce 开展电子商务157

Bar Code and Inventory Control 条形码与存货控制159

Customers Confidence 消费者信任160

Timing 把握时机161

Web Page Design 网页设计162

E-commerce vs. EDI 电子商务与EDI163

Ordering By E-mail 邮件订购165

Sales Website 销售网站166

Anxieties about Online Shopping 网上消费的顾虑168

Appeal of E-commerce 电子商务的魅力171

10．Workplace English 职场拾贝174

Clocking In/Out 打卡上下班175

Working Overtime 加班176

Asking For Leave 请假178

Gossip 闲聊179

Business Attire 职业装180

Humanized Management 人性化管理181

Corporate Culture 企业文化183

Job Interview 面试184

Salary 薪酬待遇188

Asking For Raise 要求加薪189

Asking For Promotion 要求提升191

Business Trip 出差193

Getting the Sack 炒鱿鱼196

Resignation 辞职198

11．Aspects of Business Protocol 商务文化面面观200

First Meeting 首次见面201

Addressing 称呼各不同202

Giving Presents 送礼有门道204

Opening Overseas Branch Office 开设海外分公司206

Japan 日本207

India 印度209

South Korea 韩国211

America 美国213

Brazil 巴西215

Australia 澳大利亚218

England 英国219

France 法国221

Germany 德国223

Spain 西班牙226

12．At the Bank 在银行228

Bank Accounts 银行账户229

Opening an Account 开立银行账户231

Deposit 存款233

Withdrawal 取款234

Buying Traveler's Checks 购买旅行支票235

Cashing in Traveler's Checks 兑现旅行支票237

Buying Foreign Currency 购买外汇239

Outgoing Remittance 汇出汇款240

Incoming Remittance 汇入汇款242

Loss Report 挂失243

Transferring Between Different Accounts 转账245

Opening L/C 开立信用证246

13．At the Trade Fair 在交易会249

Booth Design 布置展台250

Concerned Matters 展会有关注意事项251

Sponsorship 赞助方253

Asking For Name Card 索要名片254

Asking For Samples 索要样品255

Product Description and Price Negotiation 产品介绍及价格洽谈257

Product Description and After Sale Service 产品介绍及售后服务259

14．At the Customs 在海关263

Visiting Purpose and Period 入境目的与停留时间264

Personal Effects 私人物品清关266

Two Cameras' Declaration 两台相机的申报268

Declaration for Spirits ＆ Cigarettes 烟酒的申报270

Declaration and Duty Payment 申报与纳税273

Clearance Negotiation 供求双方协商清关事宜274

参考文献276