现代国际商务函电PDF|Epub|txt|kindle电子书版本网盘下载

现代国际商务函电PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Lesson One 商务信函基础 Basics Of Business Letters1

Part One：特点和原则 Features And Principles3

Part Two：格式和结构 Format And Structure9

1．一般商务信函格式 Format Of Ordinary Business Letters9

2．传真及电子邮件 Fax and E-mail11

3．商务信函的结构 Layout of Business Letters13

Lesson Two 国际市场营销 International Marketing19

Part One：什么是市场营销 Understanding Marketing21

Part Two：国际市场营销基础 Basics Of International Marketing21

Part Three：对话 A Dialogue22

Part Four：词汇 New Words24

Part Five：注释与常用短语 Notes ＆ Useful Expressions26

Part Six：练习 Exercises27

Lesson Three 建立业务关系 Establishment Of Business Relations37

Part One：业务沟通基础 Basics Of Business Communication39

Part Two：信函样本 Some Specimen Letters40

1．卖方向买方做自我介绍并希望建立业务关系 Seller is writing to the buyer,making a self-introduction in the hope of estab-lishing business relations40

2．出口商向国外客户介绍并推销产品 An exporter is writing to his foreign customer,introducing his product and trying to promote its sales40

3．厂商致函国外进口商推销自己的产品 A maker is writing to the foreign importer in order to promote the sales of his products41

4．厂商介绍新软件 The maker is introducing his new software42

5．进口商的自我介绍 An importer is making a self-introduction43

6．希望成为国外厂家的销售代理 Hoping to be a sales agent of a foreign producer44

7．进口商对贸易展览会上的产品感兴趣 An importer is show-ing his interest in some product displayed at a trade fair44

8．寻找新的供货商 Try to find a new supplier45

9．经人介绍后通过互联网求购化工产品 To purchase some chemicals on the internet at sb's introduction46

Part Three：介绍你的公司 Introduce Your Company47

Part Four：词汇 New Words48

Part Five：注释与常用短语 Notes ＆ Useful Expressions50

Part Six：练习 Exercises51

Lesson Four 询盘与复盘 Inquiries And Replies57

Part One：询盘的要点 Key Points Of Inquiries59

Part Two：信函样本 Some Specimen Letters59

1．购货商看到广告后去函索要价目表 A purchaser is asking for a price list after he saw the advertisement59

2．买方向卖方询购产品 A buyer is enquiring for some product to the seller60

3．进口商接出口商来电函后询价 An importer is replying to the exporter's enquiry61

4．进口商询价并要求最优惠条件 The importer is sending a request for best terms62

5．进口商询价并要求寄送样品 The importer is making an enquiry and asking for some samples63

6．回答客户询价，并提供具体交易条件 A reply to a customer,giving details of his terms and conditions65

7．买方急需货物，去函询问交货时间 The buyer is in urgent need of the cargo and enquires about the delivery time66

Part Three：对话 A Dialogue67

Part Four：词汇 New Words69

Part Five：注释与常用短语 Notes ＆ Useful Expressions70

Part Six：练习 Exercises71

Lesson Five 发盘与还盘 Offers And Counter Offers79

Part One：发盘要点 Key Points Of Offers81

Part Two：信函样本 Some Specimen Letters81

1．卖方根据购货商询价报出实盘 Sellers making an offer on the basis of an enquiry from the buyer81

2．买方回函，要求调低价格 A reply from the buyer,requesting a lower price82

3．卖方根据询价对外报盘，并规定最低起订数量 The seller is making an offer on a basis of an enquiry,stipulating a minimum order83

4．凭样成交方式下对外报盘，希望对方早下订单 Making an offer under the condition of sales by samples,and hoping to receive an early order84

5．致函对方，要求恢复业务关系并报价 Sending a letter to resume business relations84

6．卖方报价并希望对方尽快复盘 An offer from a seller,hoping to receive an early reply85

7．报价单 A price list85

8．对对方报价的回盘 A reply to an offer86

9．卖方因货源紧张而不能报盘 Unable to make any offer because there is no stock86

10．同意给对方有条件的价格折扣 Grant a discount on some conditions87

11．买方拒绝卖方的报价 A buyer is rejecting a seller's offer87

12．明确拒绝对方的降价要求 A clear-cut rejection of a request for price reduction88

Part Three：对话 A Dialogue88

Part Four：词汇 New Words89

Part Five：注释与常用短语 Notes ＆ Useful Expressions89

Part Six：练习 Exercises90

Lesson Six 订单和确认 Orders And Acknowledgments97

Part One：进出口中的价格术语 Price Terms Of Import And Export99

Part Two：信函样本 Some Specimen Letters100

1．拒绝买方进一步降价的要求 Decling buyer's request for fu-ther price reduction100

2．一般订货 An ordinary order100

3．试订货 A trial order101

4．订货并要求对方迅速发货 Sending an order,demanding a prompt delivery101

5．续订货 A repeat order102

6．零散订货 Separate orders102

7．难以接受订单并致歉 Unable to accept an order and apologize103

8．接受订单并希望保持长期业务关系 Accept an order and hope to maintain a long-standing business relationship103

9．建议改为替代产品 Suggest a replacement103

10．对对方订单中的某些条件不能接受 A partial refusal of some terms in the order104

Part Three：对话 A Dialogue104

Part Four：词汇 New Words105

Part Five：注释与常用短语 Notes ＆ Useful Expressions107

Part Six：练习 Exercises108

Lesson Seven 合同 Contract115

Part One：合同要点 Key Points Of A Contract117

Part Two：商业合同实例 Examples Of Business Contract118

1．售货单 A Sales Note118

2．销售合同 A Sales Contract121

Part Three：词汇 New Words123

Part Four：注释与常用短语 Notes ＆ Useful Expressions124

Part Five：练习 Exercises125

Lesson Eight 信用证结算方式 Payment By L/C133

Part One：信用证的一般流程 The Basic Procedure Of L/C135

Part Two：信函样本 Some Specimen Letters136

1．货物待装并催开信用证 Urging the establishment of L/C with the cargo being ready for shipment136

2．催证并提醒对方注意与合同条款保持一致 Urging the L/C and emphasizing its conformity with the clauses of S/C136

3．催促迟迟不到的信用证 Urging a belated L/C137

4．通知对方信用证已经收到 Acknowledge the receipt of L/C137

5．出口商致函进口商要求修改信用证金额 An exporter is writing to an importer in request for an amendment of L/C amount137

6．要求开证人展证 A request for an extension of the L/C138

7．出口商要求开证人改证并允许货物转船 A request by the exporter for an amendment of L/C and the permission of transshipment138

8．因出现特殊情况而要求对方修改信用证的交货日期 A request for the amendment of L/C due to some special occurrences139

9．开证人同意修改信用证 The opener agrees to amend his L/C139

10．收到银行改证函 Arrival of a banker's amendment of L/C140

11．卖方致函买方，不同意对方提出的货款托收条件 A seller is writing to his buyer,declining the newly proposed terms of payment on collection140

12．要求暂缓付款 Defer a payment141

13．通知对方办理付款 Asking your customer to make payment142

14．催促对方付款 Urging payment142

15．开立信用证申请书 An application for the establishment of L/C143

Part Three：漫话信用证 A Talk About Problems Of L/C145

Part Four：词汇 New Words146

Part Five：注释与常用短语 Notes ＆ Useful Expressions147

Part Six：练习 Exercises148

Lesson Nine 货物运输 Shipment159

Part One：货物运输的要点 Key Points Of Shipment161

Part Two：信函样本 Some Specimen Letters162

1．催装 Urging shipment162

2．用户催促卖方尽快交货 User urging delivery162

3．出口商声明对方不来证将取消装运 Exporter wants to cancel the shipment unless the L/C arrives163

4．因对方来证不及时而要求延长交期 A request for an exten-sion of the L/C due to a belated L/C163

5．因发生不可抗力事故而要求推迟装运 A request for an exten-sion of the date of shipment due to force majeur164

6．对海运货物的运输标志提出修改 A request for the modifica-tion of shipping marks164

7．托运人洽租运输工具 Shippers chartering a vessel165

8．发货人洽订集装箱 Shippers booking containers165

9．托运人发出装船通知 Shipper issues a shipping advice166

10．对货物单据的说明 An explanation of the shipping documents167

11．探讨新的交易条件 A discussion about new business terms167

12．托运人指定货运代理 A shipper is designating his shipping agent168

13．出口商解释迟装原因 Exporter explains the reason of late shipment168

Part Three：漫话物流 A Talk About Logistics170

Part Four：词汇 New Words171

Part Five：注释与常用短语 Notes ＆ Useful Expressions172

Part Six：练习 Exercises173

Lesson Ten 投保 Covering Insurance185

Part One：保险基本知识 Basics Of Insurance187

Part Two：信函样本 Some Specimen Letters187

1．托运人向保险公司询问有关投保事宜 The shipper is inquir-ing about the insurance coverage187

2．保险公司回函乐意承保 A reply from the insurance company188

3．进口商致函出口商要求投保T.P.N.D.险 The importer is proposing the coverage of T.P.N.D188

4．托运人接受保险公司的保险条件 The shipper agrees to the terms of the insurance company188

5．客户对雨季运输提出特别保险要求 The client is demanding special insurance arrangements during the rainy season189

6．保险公司同意承保并要求投保人支付保费 The insurance com-pany agrees to cover and demands payment by the shipper189

7．收货人因货物短量而向保险公司提出索赔 Shipper claiming against the insurer for a shortage190

8．保险公司拒绝收货人的索赔 Claims rejected by the insurance company190

Part Three：词汇 New Words191

Part Four：注释与常用短语 Notes ＆ Useful Expressions191

Part Five：练习 Exercises192

Lesson Eleven 商业纠纷的解决 Settlement Of Business Dispute195

Part One：索赔的基本知识 Basic Ideas Of Claims197

Part Two：信函样本 Some Specimen Letters197

1．到货后出现短量 Shortage was found on delivery197

2．对质量不满意 Complaint about the quality198

3．迟装 A delay in shipment198

4．对自行车的索赔 A claim on bicycles198

5．对交货延迟提出异议 Complaint about delay in delivery199

6．对迟装异议的答复 A reply about late delivery200

7．对货物质量缺陷提出异议 Complaint about quality defect200

8．对货损报告的答复 A reply to a report of damage201

9．对短量报告的答复 A reply to a report of shortage201

10．货物运输途中出现丢失 Cargo lost during the transit202

11．对托运人的投诉做出理赔答复 A reply to the complaint from the shipper202

12．对包装不妥造成内装物破碎提出索赔 Claims on the dam-age caused by inappropriate packing203

13．对企业售后服务的投诉 Complaint about after-service204

Part Three：对话 A Dialogue205

Part Four：词汇 New Words206

Part Five：注释与常用短语 Notes ＆ Useful Expressions206

Part Six：练习 Exercises207

Lesson Twelve 进出口手续 Import And Export Procedures217

Part One：进口手续 Import Procedures219

Part Two：出口手续 Export Procedures221

Part Three：营业简介 Introduction Of Business Operation224

Part Four：词汇 New Words225

Part Five：注释与常用短语 Notes ＆ Useful Expressions226

Part Six：练习 Exercises227

Lesson Thirteen 公司间一般往来信函 Ordinary Inter-Company Correspondence229

Part One：营业报告 Business Report231

Part Two：信函样本 Some Specimen Letters232

1．介绍业务代表来华 Introduce a new representative to China232

2．寄送介绍信 Send a letter of introduction233

3．普通介绍信 An ordinary letter of introduction233

4．对介绍信的回复 A reply to a letter of introduction233

5．邀请某人赴鸡尾酒会 Invite somebody to a cocktails party234

6．公司地址搬迁并通知客户 Notify the customer of a change of premises235

7．向客户寄送小礼品 Send a small gift to your customer236

8．新年贺喜 New year congratulations236

9．订飞机票 Booking air tickets236

10．订旅馆房间 Booking hotel237

11．申请签证 Apply for a visa237

12．公司招聘驻外业务员 Looking for salesman working abroad238

13．婉拒应聘者的应聘要求 Reject an application for a job238

14．应聘函 A letter of application238

15．宣布开办新的业务分支机构 Announce the opening of a new branch239

16．祝贺某人职位升迁 Congratulation for sb's promotion239

17．任命业务经理 Appointing a business manager240

18．生老病死的慰问 Letters expressing solicitude or condolence240

19．道歉函 Making an apology240

20．个人履历 Resumes241

Part Three：对话 A Dialogue243

Part Four：词汇 New Words244

Part Five：注释与常用短语 Notes ＆ Useful Expressions245

Part Six：练习 Exercises245

Lesson Fourteen 商业旅行和商业会议 Business Travel And Business Meeting255

Part One：学会筹划一个会议 Learn To Plan A Meeting257

Part Two：对话 A Dialogue258

Part Three：词汇 New Words260

Part Four：注释与常用短语 Notes ＆ Useful Expressions260

Part Five：练习 Exercises260

Lesson Fifteen 以各种灵活方式做生意 Do Business In Many Different Ways269

Part One：商业代理 Business Agent271

Part Two：分销和分销商 Distribution And Distributors273

Part Three：期货交易和期货市场 Futures Trading And Futures Market274

Part Four：词汇 New Words277

Part Five：注释与常用短语 Notes ＆ Useful Expressions279