图书介绍
高级商务英语阅读 2PDF|Epub|txt|kindle电子书版本网盘下载
- 叶兴国主编；李慧，任启俊，范霖，兰天，马路，蒋世佳，刘一丹编 著
- 出版社： 北京：外语教学与研究出版社
- ISBN：9787513568050
- 出版时间：2015
- 标注页数：263页
- 文件大小：114MB
- 文件页数：276页
- 主题词：商务－英语－阅读教学－教材
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图书目录
Unit 1 Global Trade1
Text A Global Trade：The Road to Ruin2
Text B After Six Years,the Global Trade Talks Are Just That：Talk7
Supplementary Reading No End of Free Trade12
Test Yourself16
Unit 2 Tourism Today22
Text A The Tour of Duty23
Text B Eco-Friendly Resorts：Into the Woods28
Supplementary Reading Much Greater Paris33
Test Yourself37
Unit 3 Digital Marketing43
Text A When Digital Marketing Campaigns Actually Work44
Text B Digital Marketing—What Does It Really Mean?Insights from Nine Brand Digital Marketers48
Supplementary Reading Adidas：Another Winner at the World Cup?53
Test Yourself56
Unit 4 TV Ads and Web Ads59
Text A Corny Ads,Nice Revenue60
Text B What Works in Online Video Advertising?65
Supplementary Reading This Is Your Brain on Advertising70
Test Yourself73
Unit 5 International Transportation79
Text A International Air Transportation80
Text B Shipping85
Supplementary Reading A Section from Logistics and Fulfillment for E-Business90
Test Yourself92
Unit 6 Telecommunications99
Text A Last Call：Can Nokia Compete with Apple and Android?100
Text B How Fast Will Your Internet Be in 2020？105
Supplementary Reading How Cloud Computing Will Change Business110
Test Yourself113
Unit 7 Intellectual Property Protection119
Text A Intellectual Property Law and Employees120
Text B Smartphones Are the Latest Patent Battleground125
Supplementary Reading Copycats vs.Copyrights130
Test Yourself133
Unit 8 Real Estate137
Text A Ten Tips for Getting a Fair Price on Your Home138
Text B Should I Buy a House for My Child at College?143
Supplementary Reading Property Co-Ownership147
Test Yourself151
Unit 9 Multinational Companies155
Text A Motivations to Go Abroad156
Text B Culture and International Business160
Supplementary Reading The Benefits of Multinational Companies165
Test Yourself167
Unit 10 Banking171
Text A About Banking172
Text B The Five Money Mistakes You Don't Know You're Making177
Supplementary Reading Defend Your Data：Five Online Security Don'ts182
Test Yourself185
Unit 11 Foreign Direct Investment188
Text A South-North FDI：Role Reversal189
Text B Warren Buffett Invests like a Girl?194
Supplementary Reading Big Oil Heads Back Home198
Test Yourself202
Unit 12 Accounting207
Text A More Accounting Transparency May Distort Markets208
Text B Flex Time Flourishes in Accounting Industry213
Supplementary Reading How Do You Explain Radical Management（or Agile）to a CFO?217
Test Yourself221
Unit 13 Personal Finance226
Text A Mind over Money227
Text B Top Five Money Mistakes You Should Avoid in College232
Supplementary Reading The Birth of Bretton Woods237
Test Yourself239
Unit 14 International Taxation244
Text A Two Issues about the US International Taxation Policy245
Text B As Dot-Coms Go Bust in the US,Bermuda Hosts a Little Boomlet250
Supplementary Reading International Taxation：Large US Corporations and Federal Contractors with Subsidiaries in Jurisdictions Listed as Tax Havens or Financial Privacy Jurisdictions255
Test Yourself258