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会展英语PDF|Epub|txt|kindle电子书版本网盘下载
- 冯玮主编 著
- 出版社： 武汉：武汉大学出版社
- ISBN：9787307068131
- 出版时间：2009
- 标注页数：240页
- 文件大小：26MB
- 文件页数：251页
- 主题词：展览会－英语－高等学校－教材
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图书目录
Part One English for Conventions3
Unit 1 Talking about Convention Industry3
Background and Direction3
Dialogue 1:What Makes a Great Convention City?5
Dialogue 2:Booking a Meeting7
Reading:The Historical Development of Convention Industry9
Practical Writing:Convention or Meeting Proposal12
Exercises16
Unit 2 Planning of Meetings and Conventions19
Background and Direction19
Dialogue 1:Planning for the Convention20
Dialogue 2:Arranging for the Convention22
Reading:The Routine Work of Meeting Planner23
Practical Writing:Convention Lead Form25
Exercises27
Unit 3 Conference Venue Selection30
Background and Direction30
Dialogue 1:Negotiating about Conference Venue32
Dialogue 2:Site Selection34
Reading:Event Venue Selection36
Practical Writing:Meeting Room Reservation Form39
Exercises41
Unit 4 Selling and Promoting Conventions45
Background and Direction45
Dialogue 1:Bargaining for a Discount46
Dialogue 2:Negotiating Conference Facilities47
Reading:Event Planning Service49
Practical Writing:Convention Registration Form50
Exercises53
Unit 5 Conference Registration56
Background and Direction56
Dialogue 1:Convention Registration57
Dialogue 2:Registering at Conference58
Reading:Convention Registration Service59
Practical Writing:Call for Conference61
Exercises63
Unit 6 Catering Service for Convention65
Background and Direction65
Dialogue 1:Catering Arrangement for a Seminar67
Dialogue 2:Confirming Catering Service68
Reading:Event Catering69
Practical Writing:Catering Arrangement72
Exercises74
Unit 7 Post-conference Tour76
Background and Direction76
Dialogue 1:Discussing the Itinerary of Post-conference Tour77
Dialogue 2:Talking about the Itinerary78
Reading:Incentive Program80
Practical Writing:Post-conference Tour Itinerary82
Exercises84
Part Two English for Exhibitions89
Unit 8 Talking about Exhibition Industry89
Background and Direction89
Dialogue 1:Talking about Famous Exhibition Cities92
Dialogue 2:Talking about Future Plan in MICE Sector93
Reading:The Historical Development of Trade Fair96
Practical Writing:A Business Letter to Exhibitors98
Exercises101
Unit 9 Exhibition Planning and Marketing104
Background and Direction104
Dialogue 1:Confirming an Exhibition Reservation106
Dialogue 2:Exhibition Marketing:Exterior Liaison107
Reading:Trade Show Preparation Timeline108
Practical Writing:Exhibition Soliciting Letter113
Exercises115
Unit 10 Booking a Stand119
Background and Direction119
Dialogue 1:Booking a Stand120
Dialogue 2:Cancellation of Participation122
Reading:Participating Fairs and Exhibitions123
Practical Writing:Exhibitor Pre-registration Form127
Exercises128
Unit 11 Booth Installation and Dismantlement131
Background and Direction131
Dialogue 1:Setting up the Booth133
Dialogue 2:Dismantling a Stand134
Reading:Standout Booth Design135
Practical Writing:Exhibition Agenda136
Exercises138
Unit 12 Exhibition Logistics142
Background and Direction142
Dialogue 1:Negotiating the Packing of Exhibits144
Dialogue 2:Negotiating Storage and Transportation146
Reading:Exhibits Transportation & Customs Declaration148
Practical Writing:Notice of Forwarding Instruction151
Exercises155
Unit 13 Exhibition Reception158
Background and Direction158
Dialogue 1:Price Negotiation at the Booth159
Dialogue 2:Communication at the Booth160
Reading:Capturing the Right Trade Show Visitor161
Practical Writing:Trade Fair Price List163
Exercises166
Unit 14 Post-exhibition Research and Analysis169
Background and Direction169
Dialogue 1:Analyzing the Results of the Exhibition172
Dialogue 2:Discussing about Exhibition Results174
Reading:When and How to Evaluate Events175
Practical Writing:Exhibition Working Hours179
Exercises182
Keys to Exercises185
Appendix 1 Terminology for Exhibitions208
Appendix 2 Sample Writing220
Appendix 3 FAQ(Frequent Asked Questions)about Trade Show229
参考书目240