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高级综合商务英语 2PDF|Epub|txt|kindle电子书版本网盘下载
- 徐凯主编；毛静副主编 著
- 出版社： 北京：外语教学与研究出版社
- ISBN：9787513538640
- 出版时间：2014
- 标注页数：302页
- 文件大小：87MB
- 文件页数：316页
- 主题词：商务－英语－高等学校－教材
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图书目录
Unit 1 Business Ethics1
Text A Only the Ethical Survive4
Text B The Recovery of Trust:Case Study of Siemens15
Unit 2 Business Management25
Text A What Makes an Effective Executive27
Text B Great Managers Understand Their People41
Unit 3 Economy Watch49
Text A The China Miracle Demystified51
Text B A Game of Catch-up64
Unit 4 Executive Caliber73
Text A A Memo to CEOs74
Text B The CEO's Role in Business Model Reinvention87
Unit 5 Money ＆ Investment97
Text A The Descent of Money98
Text B Investing Nightmares:Protect Your Money Now111
Unit 6 Growth Engine119
Text A A Machine Running Smoothly121
Text B Smart Work135
Unit 7 Clean Energy146
Text A How to Jump-start the Clean-tech Economy148
Text B Renewable Energy in Business162
Unit 8 Market Expansion173
Text A How to Conquer New Markets with Old Skills175
Text B The Rise of Emerging Market Multinationals189
Unit 9 Human Resources202
Text A A Fresh Perspective:Employee Benefits as a Strategic Business Investment204
Text B Human Resources Management in Organizations217
Unit 10 Division of Labor229
Text A Of the Division of Labor231
Text B I,Pencil:My Family Tree as Told to Leonard E.Read243
Unit 11 Decision Making251
Text A I Can't Think!252
Text B Strategic Decisions:When Can You Trust Your Gut?265
Unit 12 Business Negotiation275
Text A Negotiation Styles276
Text B How to Succeed When Working with Tactical Negotiators292