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Unit 1 Saying Hello1

Part Ⅰ Warming-up2

Part Ⅱ Pronunciation Listening2

Part Ⅲ Focus on Listening2

Listening 1 In the Morning2

Listening 2 At the Office4

Listening 3 Getting to Know Each Other5

Part Ⅳ Language Study7

Part Ⅴ Communicative Activity8

Unit 2 Making Business Phone Calls9

Part Ⅰ Warming-up10

Part Ⅱ Pronunciation Listening10

Part Ⅲ Focus on Listening10

Listening 1 Making and Receiving Business Phone Calls10

Listening 2 Making Appointments11

Listening 3 Telephone Etiquette13

Part Ⅳ Language Study14

Part Ⅴ Communicative Activity15

Unit 3 Meeting Clients16

Part Ⅰ Warming-up17

Part Ⅱ Pronunciation Listening17

Part Ⅲ Focus on Listening17

Listening 1 Before the Arrival of a Client17

Listening 2 Receiving a Client ＆ Checking in a Hotel18

Listening 3 Safe Topics in Small Talks21

Part Ⅳ Language Study22

Part Ⅴ Communicative Activity23

Unit 4 Entertaining Business Partners24

Part Ⅰ Warming-up25

Part Ⅱ Pronunciation Listening25

Part Ⅲ Focus on Listening25

Listening 1 Inviting and Entertaining Business Partners25

Listening 2 What to Wear to a Business Dinner?26

Listening 3 A Successful Business Dinner28

Part Ⅳ Language Study28

Part Ⅴ Communicative Activity29

Unit 5 Planning a Meeting30

Part Ⅰ Warming-up31

Part Ⅱ Pronunciation Listening31

Part Ⅲ Focus on Listening31

Listening 1 Planning a Meeting31

Listening 2 Creating an Agenda33

Listening 3 Six Tips for More Effective Meetings34

Part Ⅳ Language Study35

Part Ⅴ Communicative Activity35

Unit 6 Communicating with Customers36

Part Ⅰ Warming-up37

Part Ⅱ Pronunciation Listening37

Part Ⅲ Focus on Listening37

Listening 1 Repair and Refund37

Listening 2 Customer Service39

Listening 3 Effective Communication with Customers40

Part Ⅳ Language Study42

Part Ⅴ Communicative Activity42

Unit 7 Getting Familiar with Brands43

Part Ⅰ Warming-up44

Part Ⅱ Pronunciation Listening44

Part Ⅲ Focus on Listening45

Listening 1 Brands45

Listening 2 Developing Brands in China47

Listening 3 International Brands48

Part Ⅳ Language Study49

Part Ⅴ Communicative Activity50

Unit 8 Learning to Do Marketing Research51

Part Ⅰ Warming-up52

Part Ⅱ Pronunciation Listening52

Part Ⅲ Focus on Listening52

Listening 1 An Interview for a Market Research Consultant52

Listening 2 Exchanging Information53

Listening 3 A Course on Marketing54

Part Ⅳ Language Study55

Part Ⅴ Communicative Activity55

Unit 9 Enjoying a Working Day56

Part Ⅰ Warming-up57

Part Ⅱ Pronunciation Listening57

Part Ⅲ Focus on Listening58

Listening 1 A Working Day58

Listening 2 Enjoying Your Working Day59

Listening 3 What is a Typical Day Like for a Software Engineer at Google?60

Part Ⅳ Language Study62

Part Ⅴ Communicative Activity62

Unit 10 Taking Business Trips63

Part Ⅰ Warming-up64

Part Ⅱ Pronunciation Listening64

Part Ⅲ Focus on Listening65

Listening 1 Itinerary65

Listening 2 Transport66

Listening 3 Accommodation67

Part Ⅳ Language Study68

Part Ⅴ Communicative Activity68

Unit 11 Visiting a Working Place69

Part Ⅰ Warming-up70

Part Ⅱ Pronunciation Listening70

Part Ⅲ Focus on Listening70

Listening 1 Talking about Visiting a Working Place70

Listening 2 A Factory Tour to Sherline71

Listening 3 On-site Supplier Evaluation73

Part Ⅳ Language Study74

Part Ⅴ Communicative Activity74

Unit 12 Establishing Business Relations75

Part Ⅰ Warming-up76

Part Ⅱ Pronunciation Listening76

Part Ⅲ Focus on Listening77

Listening 1 Seeking Business Partners77

Listening 2 Visiting a Factory78

Listening 3 Establishing Business Relations80

Part Ⅳ Language Study81

Part Ⅴ Communicative Activity82

Unit 13 Participating in Trade Fairs83

Part Ⅰ Warming-up84

Part Ⅱ Pronunciation Listening84

Part Ⅲ Focus on Listening84

Listening 1 Reserving a Booth84

Listening 2 Attending an Exhibition86

Listening 3 Promoting Products88

Part Ⅳ Language Study90

Part Ⅴ Communicative Activity91

Unit 14 Saying Goodbye92

Part Ⅰ Warming-up93

Part Ⅱ Pronunciation Listening93

Part Ⅲ Focus on Listening94

Listening 1 After-visiting Activities94

Listening 2 Leisure Activities95

Listening 3 Farewell to a Client96

Part Ⅳ Language Study98

Part Ⅴ Communicative Activity98

Unit 15 Review99

Part Ⅰ99

Part Ⅱ100

Part Ⅲ101

Part Ⅳ103

Part Ⅴ104

Reference Keys ＆ Scripts107

参考文献194