现代国际商务函电PDF|Epub|txt|kindle电子书版本网盘下载

现代国际商务函电PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

1．Express ideas clearly1

Lesson One The Principles of Effective Business Communication1

2．Keep the message concise2

3．Adopt a reader-focused approach2

4．Get the right tone and style3

5．Have a good command of English5

6．Have a good command of business knowledge5

New Words and Phrases6

Notes8

Exercises8

1．Introduction13

2．Communication media13

Lesson Two Selection of Media13

3．Communication etiquette15

4．Considerations in media selection17

Abbreviation for Internet Communication18

Smiley for Internet Communication19

New Words and Phrases19

Notes20

Exercises21

Lesson Three The Parts and Formats of Business Correspondence（Ⅰ）25

1．Introduction25

2．Structure of business letters25

3．Format of business letters30

4．Example letters32

5．Format of envelopes34

New Words and Phrases37

Notes37

Exercises38

Lesson Four The Parts and Formats of Business Correspondence（Ⅱ）41

1．Interoffice memorandum41

2．Fax43

3．E-mail44

4．Website46

New Words and Phrases48

Notes48

Exercises49

2．Writing strategy52

1．Introduction52

Lesson Five Establishing Business Relations52

3．Communication for results53

4．Example letters53

5．Telephone conversation58

New Words and Phrases59

Notes60

Useful Expressions61

Exercises61

Lesson Six Status Inquiry66

1．Introduction66

2．Writing strategy67

3．Communication for results67

4．Example letters67

5．Telephone conversation72

New Words and Phrases73

Notes73

Useful Expressions75

Exercises76

Lesson Seven Product Inquiry and Reply80

1．Introduction80

2．Writing strategy80

3．Communication for results81

4．Example letters81

5．Telephone conversation86

New Words and Phrases87

Notes88

Useful Expressions89

Exercises90

Lesson Eight Offer and Counter-Offer94

1．Introduction94

2．Writing strategy94

3．Communication for results95

4．Example letters95

5．Telephone conversation100

New Words and Phrases100

Notes101

Useful Expressions102

Exercises103

1．Introduction106

2．Writing strategy106

Lesson Nine Order and Acceptance106

3．Communication for results107

4．Example letters107

5．Telephone conversation111

New Words and Phrases111

Notes112

Useful Expressions113

Exercises113

Lesson Ten Payment Terms117

1．Introduction117

2．Writing strategy118

3．Communication for results119

4．Example letters119

New Words and Phrases122

5．Telephone conversation122

Notes123

Useful Expressions125

Exercises126

Lesson Eleven Payment by Letter of Credit129

Part Ⅰ Urging Establishment of L/C129

1．Introduction129

2．Writing strategy129

3．Communication for results129

4．Example letters130

New Words and Phrases131

Notes131

1．Introduction133

Part Ⅱ Amendment of Letter of Credit133

Useful Expressions133

2．Writing strategy134

3．Communication for results134

4．Example letters134

New Words and Phrases136

Notes136

Useful Expressions138

Part Ⅲ Extension of Letter of Credit138

1．Introduction138

2．Writing strategy138

3．Communication for results138

4．Example letters139

5．Telephone conversation140

Notes141

New Words and Phrases141

Useful Expressions142

Exercises142

Lesson Twelve Packing and Shipping Mark146

1．Introduction146

2．Communication for results147

3．Example letters147

4．Telephone conversation151

New Words and Phrases151

Notes152

Useful Expressions154

Exercises154

2．Writing strategy157

Lesson Thirteen Shipment157

1．Introduction157

3．Communication for results158

4．Example letters158

5．Telephone conversation162

New Words and Phrases162

Notes163

Useful Expressions164

Exercises164

Lesson Fourteen Insurance168

1．Introduction168

3．Communication for results169

4．Example letters169

2．Writing strategy169

5．Telephone conversation172

New Words and Phrases173

Notes174

Useful Expressions175

Exercises176

Lesson Fifteen Complaints and Claims178

1．Introduction178

2．Writing strategy178

3．Communication for results179

4．Example letters179

5．Telephone conversation181

New Words and Phrases182

Notes183

Useful Expressions184

Exercises185

Lesson Sixteen Adjustment to Claims188

1．Introduction188

2．Writing strategy188

3．Communication for results189

4．Example letters189

5．Telephone conversation192

New Words and Phrases192

Notes193

Useful Expressions193

Exercises194

2．Writing strategy197

Lesson Seventeen Sales Promotion197

1．Introduction197

3．Communication for results198

4．Example letters199

5．Telephone conversation204

New Words and Phrases204

Notes205

Useful Expreeions206

Exercises207

Lesson Eighteen Résumé211

1．Introduction211

2．Writing strategy211

3．Communication for results212

4．Formats and examples of a résumé213

5．Telephone conversation for interview announcement219

New Words and Phrases220

Notes221

Useful Expressions222

Exercises224

Lesson Nineteen Application Letter227

1．Introduction227

2．Writing strategy227

3．Communication for results228

4．Example letters228

5．Telephone conversation232

Notes233

New Words and Phrases233

Useful Expressions234

Exercises234

Lesson Twenty Business Contracts and Agreements239

1．Introduction239

2．Writing strategy239

3．Communication for results241

4．Example contracts241

New Words and Phrases248

Notes248

Useful Expressions250

Exercises250

Key to the Exercises253

Reference275